Upsell pattern

Summary:

Upsell is generally making an additional offer to the customer who already placed an order or about to do so.

Name of the pattern:

Upsell, up-sell

When to use this pattern:

When you want to increase revenue per sale

How to use this pattern:

In Internet marketing that most popular form of upsell is an offer on the thank you page after precious transactions is completed.

Attribution:

Were you ever offered an extended warranty for a car, you are about to buy? Were you ever not offered it?

Related patterns:

Down-sell (downsell), cross-sell (crosssell), launch tree

Related anti-patterns:

Upsell hell

Comments:

Generally, any offer after or at the same time of the sale is an upsell. However, there is also a more specific meaning to the word, namely, upsell at the higher price. That is when the prospect bought a product for, say, $27, then upsell offer may be for $97.

That’s different from downsell, when the new item offered has a lesser price, or cross-sell, when the new item is from a different category (e.g. offering hiking gear to a person, who just bought a trail map) or from other vendor (presenting an affiliate offer)