Triangle of Trust

This Sunday Frank Kern has released a video on the "Triangle of Trust" sales pattern. You can watch it here: http://masscontrolsite.com/sneakattack.php
About a half of video Frank just tries to be funny. Just skip that first part unless you enjoy it. In the second part he gives the pattern. Watch it, it's worth the time.

--Ely

Summary:

Triangle of trust is a sales pattern to increase efficiency of your sales letter. The idea is that video on a blog endorsing the product with a link under video to the sales letter substantially increases sales.

Name of the pattern:

Triangle of Trust

When to use the pattern:

When you have a sales letter, a mailing list, and you want to bump efficiency of the email promotion.

How to use the pattern:

Put a video endorsing the product on your blog. It should be mostly useful information and only about 5% pitch. Put a link to the sales letter right under the video. Send a link to the blog post to your mailing list saying something like, "Hey, I just posted a video on my blog on ... Check it out!"

Attribution:

Frank Kern

Related patterns:

Mailing list, video sales letter, blog

Related anti-patterns:

None



Details and comments:

By "triangle" Frank means video, blog and the sales letter. Actually, in another place he claims it's mailing list, blog with videopost and sales letter. Anyway, the idea is that blog, at least currently, is not considered a sales tool but rather a place where people act funny or just blabber about stuff. So, video on a blog is not perceived as a pitch, but rather just another piece of free Internet content floating around. If it's 95% useful information, it builds the trust and enforces that feeling. And then the rest 5% of a pitch are accepted much more easily and the link is conveniently right below the video.

Frank thinks that you should not do that every time or it wear out. I agree.