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Self-Liquidating Offer

30Jun2009

Summary:

The SLO (Self-Liquidating Offer) is a way to break a bigger conversion from a prospect/subscriber into a customer into two smaller steps with better overall conversion by introducing a much smaller sale offer before presenting the prospect/customer with the large offer.

Name of the pattern:

SLO, Self-liquidating offer

Description:

Text of articles (CC) Internet Marketing Patterns, 2009. Layout and graphics (C) Internet Marketing Patterns, 2009. All Rights Reserved.
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