Patterns

Summary:

Johnson boxes are the way to stress certain information in the web layout that is known to increase conversions/sales. Johnson box is pretty much "cutout boxes" of the traditional media – magazines and newspapers.

Name of the pattern:

Johnson box

When to use this pattern:

When you want to increase conversions (sales, opt-ins) produced by your sales letter of name squeeze page.

How to use this pattern:

Summary:

Upsell is generally making an additional offer to the customer who already placed an order or about to do so.

Name of the pattern:

Upsell, up-sell

When to use this pattern:

When you want to increase revenue per sale

How to use this pattern:

In Internet marketing that most popular form of upsell is an offer on the thank you page after precious transactions is completed.

Attribution:

Summary:

Amazon affiliate links cloaking is a simple technical solution that allows to simplify cloaking Amazon links compared to the generic affiliate link cloaking patter.

Name of the pattern:

Amazon Affiliate Link Cloaking

When to use the pattern:

When you have multiple Amazon affiliate program links on your site.

How to use the pattern:

Summary:

"Pile the Value" is a sales patterns to increase sales and reduce returns. It's about giving so much value (in a form of bonuses) that prospects are willing to pay the price just to get the "free" bonuses.

Name of the pattern:

Pile the Value

When to use this pattern:

When you want to increase sales and reduce returns.

How to use this pattern:

Summary:

"Risk Reversal" is a sales/conversion pattern to increase conversions by removing or decreasing the inherent risk of the offer.

Name of the pattern:

Risk Reversal

When to use this pattern:

When you need to increase your conversions/sales, especially if risk reversal is already embedded into laws and your contractual obligations, and all you need to do is to call it out.

How to use this pattern:

Summary:

"Call to Action" sales/conversion pattern comes from pre-Internet age and basically part of the message (marketing or not) that calls the audience to take a specific action.

Name of the pattern:

Call to Action

When to use this pattern:

In every message (sales copy, sneeze page, review, video,…) was created to stimulate some action: click on a link, opt-in, order.

How to use this pattern:

Summary:

"Move the Freeline" is a sales/conversion patterns designed to improve conversions, whether that's opt-ins or orders by giving away what your competition normally charges for.

Name of the pattern:

Move the Freeline

When to use this pattern:

When you need to improve conversions, especially, if due to increased competition in your niche.

How to use this pattern:

Summary:

Deeplinking is a SEO pattern to increase value of a back link fro your search engine rank. Its idea is to link to the specific page on your domain instead of domain itself.

Name of the pattern:

Deeplinking

When to use the pattern:

When you build back links to increase your site ranking in search engines.

How to use the pattern:

Summary:

Article Marketing pattern is all about writing freely redistributable articles with your links inside to provide an eventual flood of traffic and higher SEO rank. It's usually done with the help of article directories.

Name of the pattern:

Article Marketing

When to use the pattern:

When you need a reliable long-term traffic cheap and you can wait for it to build up.

How to use the pattern:

Summary:

Article Spinning is all about varying an article so it looks new and unique to the search engines and article directories stuff, without spending the time to really create a new article.

Name of the pattern:

Article Spinning

When to use the pattern:

When you are using an article marketing, and need tons of articles with specific keywords fast.