Core patterns

Name of the pattern:

Continuity

Summary:

The continuity pattern is all about keeping in contact with the prospect or a customer to enable you to sell to him again and again.

How to use this pattern:

To apply the continuity pattern, customer action should commit him to repeat something on a regular basis, for example, to receive mail or to buy a new shipment of the product every month.

Name of the pattern:

Affiliate program
Associate program

Summary:

In a nutshell, an affiliate program is Internet-specific commission-based selling. Specifics come from the way it’s done. An affiliate (advertiser) puts links to the merchant site in a special “hoplink” format, which has the ID of the affiliate embedded into it, so the merchant know who earned the commission from the specific sale. The sale itself is processed by the merchant, affiliates just send prospects using the hoplinks.