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Beautiful, just beautiful. And to the point. No offense to Perry Belcher, he actually one of the few who also gets it, but that interview with Seth Godin goes straight to the heart of the issue.

All social networking sites are not actually social networking. They are just the tools that make social networking easier and father reaching. You still have to do social networking yourself, you just can reach more people, but robots cannot make friends! That's not Futurama yet and your spambot is not Bender.