Conversion patterns

Summary:

Survey Prequalification pattern is about making your first contact with a prospect a survey (with or without opt-in), which sends him to different sales letters depending on his answers.

Name of the pattern:

Survey Prequalification

When to use this pattern:

When your target group is clustered and may respond much better on the sales letter targeted to much smaller subgroups. Also, surveys generally increase conversions.

Summary:

Video Transcript on the Page pattern is about putting transcript of you video on you video pages, whether it’s a video blog post, video squeeze page, or video sales page. There are certain rules of applicability of this pattern which you should follow to make it useful (see below).

Name of the pattern:

Video Transcript on the Page.

When to use this pattern:

When you market anything with video page (blog post, squeeze page, sales letter) and:

Summary:

Free Report pattern is a variation of an old freebie/bonus pattern, where the freebie is a report on a topic, important for your niche.

Name of the pattern:

Free Report Pattern

When to use this pattern:

When you need an incentive for your prospects to opt-in or buy, along with filtering out those who are not good prospects (not really interested in your product or niche in the first place).

How to use this pattern:

Summary:

A name squeeze page is a landing page working as a gateway to some desirable content, and only allowing access to that content after some customer action, normally subscription to the mailing list.

Name of the pattern:

Name squeeze page
Squeeze page

Description: