Theory

In the end, what any Internet business needs is the traffic and good conversion rate. Even the product is secondary to that, because it's a much easier part. If you are a beginning Internet marketer, both traffic and conversion rate are your huge pain, because they are really hard to get right.

Will viral marketing work for you?

Viral marketing is a craze but will it work for you?

You may think, duh! Everybody's doing this! It has to work!

Well, everybody was buying stock in 1999... until December, and then again in 2006-2007, until 2008. And everybody will chase another latest Internet marketing scheme or newest product today, tomorrow, in ten years.

The truth is, none of those techniques are silver bullets, but mot of them work if you know how to use them and when to use them. Viral marketing is not an exception.