Rich is a legend of Internet marketing. Surprisingly, he only got to Internet
marketing after 9.11, but he had a very successful career of turnaround exec in
a couple of companies before that with the first success around the time he was
only 22. Despite late entry, in merely 8 years after he turned to Internet, he
become a legend and, according to himself, he trained an order of magnitude more
Internet marketing gurus than his closest competitor (who, I suspect, is Eben
Pagan, still a very respected person in the field).