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Ryan Deiss and Perry Belcher's "Magic Button"

3Aug2009

That's not my test, that's Ryan Deiss and Perry Belcher talking about their "43 Split Tests" product.

The spec of the "Magic button":

Size: 400px wide
Button color: FEB500 Orange
Text color: 000066 Navy Blue
Background (with [payment options logos): FFFFCD
Text: "Add to Cart"

Ryan observed 200-300% increase in sales compared to other colors and text.
Additionally, he noticed 18% bump in conversions for crossed out larger non-sale price.

One Opt-In process mistake that may cost you 50% in conversions

27Jun2009

If you noticed, I am building my mailing list. See this form on the right? By the way, if you have not subscribed yet, that's what you shoudl do.

However, I was also testing. Most people do the opt-in process like on this diagram:

Text of articles (CC) Internet Marketing Patterns, 2009. Layout and graphics (C) Internet Marketing Patterns, 2009. All Rights Reserved.
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