Not Checking Your Links (Anti-pattern)

Summary:

Verify link and basics. (Anti-pattern is not verifying them).

When (not) to use:

When you are publishing any content, let it be minisite, blog or squeeze page.

Details:

This is a content pattern, more specifically, content publishing patterns (or rather anti-pattern). If you fall to this trap, you'll never see a sale no matter how well you pitch.

As an example, I just noticed an AdWords advertising of Twitter tools that led me to the site twittermarketingonline.com The name squeeze page convincingly retold Twitter principles by Joel So and Perry Belcher. Once I entered email, it went to http://www.twittermarketingonline/Squeeze_Page_With_Video/thankyou.html Right, the author forgot ".com" and the link was broken.

Even worse, when i added .com manually, the link to download did not worked. I checked the link and it was:

file:///H:/!TurboPLR/200806/turboplr-july2008-bsr/turboplr-july2008-bsr/TurboPLR_BackendSecretsRevealed/for_your_use/Squeeze%20Page%20(no%20video)/thankyou.html#link-to-your-report

Ok, you've got the idea. The guy bought a bunch of private label stuff, thrown it to Internet and bought a bunch of AdWords ads. Do you think he will make money? Even if that weathered strategy would work (AdWords is an extremely expensive and hard to do right source of traffic today), he won't have customers simply because his links don't work.