Video on the newest Google Slap from PPC Bully folks

Yefi from PPC Bully posted a video on the newest (really newest) Google Slap.
Basically, that an attack on fake blogs (flogs) and those "free+shipping" offers with hidden monthly searches.

His recommendations are:

- Stay away from flogs (especially, if you drive PPC traffic to it)
- Stay away from "Money from Google" (see "Free+Shipping Pattern"), specifically, making those
- Use your own landing pages, direct linking is nearly the thing of the past. Also, not just single page, a bit more.

If you've got slapped:
1. Download and re-upload campaigns.
2. Switch domains.
3. Change ads a bit.
4. Switch to your own landing pages.

And for the long term solution, bring value -- that's what Google wants.

See http://ppcbully.com/the-recent-google-slap/ for the actual video (check out comments, some of them useful too!)