Perry Belcher and Ryan Deiss webinar 7/22/2009 6pm-7:30pm PST

As usual with notes, no guarantee of representation. You are just peeking into the notes of a fellow student. For the genuine stuff go to Perry at http://www.socialmediamoneysystem.com/ (not affiliate, straight link)

Enjoy!
Ely

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Some introductory stuff: social media grows fast, people spend time on it, etc.
Fastest growing age category on Facebook 50+.
18-34 spend 40% of their free time in social media.
An average American reads 6+ blogs per day.

Social media as a party
=======================

Using twitter+YouTube+Facebook+WordPress as your personal TV, radio and newspaper. And your home -

blog (or Facebook to satrt from)

Treat social media as going to the party:
- don't sell, even free stuff
- be nice, pleasant, helpful, interesting...

- (!) Invite to your home - blog, like to barbeque

Once at home (barbeque) - congregate, chat. Then if asked, it's ok to talk business.
How:
- occasionally, you tell what you do, and he buys.
- most of the people, remember for future reference and refer others to you

In normal life an average person talks to 3-5 people a day, in social media - 500 people a day.

That's actually how normal business is done -- from the golf parties and BBQs.

** On Twitter you are aiming to be a celebrity.

How to
======

Start from Twitter

Points:
- all lists are "open source" - public. It means you can find people specialized in your niche

(e.g. WholeFoods for health foods), and follow their followers. That's how to grow your

followership.

Twitter content is Open Source
------------------------------

- Lifestyle is popular on Twitter. Tweet about your life. But mix it with cool stuff.

- Where do you find interesting stuff? You don't have to produce good content, just tweet good

content. But *pretested content*

Where to get pretested content?
stufftotweet.com - most popular stories in the worlds according to Twitter, Digg, YouTube, also in

categories...

Twitter "affiliates" are free
----------------------------
That is, followers, when they retweet. If you train them to retweet by sending great stuff,

they'll do. As well as your presell stuff.

AGAIN: Never send promotes, that should be offers wrapped in content.

retweetrank.com

Facebook
========
Secret: Facebook is about the pictures. 3.5 billions by now.

But, when somebody comments on your photo, it shows on his wall. And anybody can comment it on his

wall and it will shows on their photos.

Trickle and Repost and they's spread.

Just posting photos

Two pushes with video: upload to Youtube tied to Facebook, then 2 weeks later, upload to Facebook.

So you get two shots at it. Later you can remove it and later repost again, once everybody forgot

about it.

Perry bought Facebook add about how fabulous he is
3,558,361

Never pass/reach 5000 people on Facebook. When you have 5000, everybody who wants to get your

friends get automatic nasty message instead of getting into the queue. If they are ion the queue,

you can talk about it, e.g. forward to a fan page.

*********************************************
Facebook allows opt-in on your facebook page.
*********************************************
Use your profile HTML.

YouTube
=======
Great way to communicate with your customers. Social network that lets you upload video.

Make friends on YouTube! *YouTube friends* (like followers)

Comments and embedds drive YouTube.
Comments get it up, and after that it gets on the front page of Google.
Embeds is about your video embed your videos on

How?
Put into the upper left corner how they can contact you and tell that.
"Hi, I am ... and how you can contact me."
Tell cto comment: "If you likes\d it, comment! Tell me what you think."
Also, give people permissions to pass and embedd your videos - most people either don't do that or

consider it rude.

PiggyBack on most popular videos.
--------------------------------
Use the same tags as most popular videos and similar words in the description.

Backlinks and subcribe buttons:
(1) Add back link to your site into you video description (full http URL)
(2) Subscribe button for your channel -- ask people to do that. If you ask, about every 6th does

that, without - one in thousand. That's your "YouTube mailing list"

And the whole objective is to send them to your blog:

Your blogs (WordPress?)
=======================

Why not put opt-in on your blog? Most people in social media don't do that, but optin rates are

very low.

Think scrapbook. You don't put opt-in on the cover of the scrapbook.

*** hint:
In-body opt-in gives 2% opt-in vs. 0.5% outside of the post.

E.g.: put your name and email address and I'll send you full set.

*** hint:
Take it away later from the post, so that not all your posts has opt-in form, just the latest.

Older posts are not useful for that anyway.

Making money
============

#1 tip: Don't act as a car salesman

- Never send to long form sales letter
- always to valuable content
- never to blind opt-in pages
- always with a call to action ("Go watch this, ogo do this..." Embedded command.

List building voodoo
====================
Working on a new report, I'll send it to you if you proofread it for me, Just send me your email.
[EM] But ho you move person's email to your mailing list? He did not subscribed, he just contacted

you!

Pre-affiliate videos:
Educational video, something cool. "I am not an expert in blah. Here is an expert in blah. Click

on this links below..." The link is an affiliate link.
Don't be an expert, be a reporter.

Webinars and teleseminars:
People like it. People watch/listen and leave their contact data.

Perry's #1 source of leads: Webinars.

Also, people buy after webinars and it's ok to make offers in the end. On average 5-10%.

Other rules
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Brand yourself early
Pictures, contact data, Twitter background, YouTube avatar...
Use smiling picture. Have consistency - same picture everywhere.

Triangualtion is everything - find what works for you.

Just one more interesting site: twinfluence.com (mentioned in the end)