Exec and ADD summary: While I admire Paul's techniques and really impressed with his system, I cannot endorse participating in it at this time.
Disclaimer: I did not buy Paul's system to try for the reason's described below, so I only can speak based on his sales letter and Internet search. What I found discouraged me from going deeper into the subject, especially, considering that I am busy with my own projects, but i may be wrong.
Observable facts (and what they may mean):
1. Google search for "copy cat blue print" shows a number of sites. I checked a few, most of them are exact copies of each other with exactly the same video of Paul doing the sales pitch.
2. Paul uses words "partners" and the sales letter talks about recruiting the prospects and distributors. That strongly suggests MLM.
3. Flow on the sales page speaks about front sales and backend sales.
4. Paul mentions autoresponder sequence and building an opt-in list.
5. "Partners" are provided with extra training resources.
6. Price of the system is about $40/month, and it's about $10 for teh first week to make the entry easier.
Based on that, I can assume that the system is based on following steps:
1. Copy Paul's site exactly to your own hosting (the may provide it as part of the membership)
2. Every new subscriber from your site goes to your downline for both front sales and backend sales.
3. Everybody is also getting subscribed to autoresponder with a series of sales letters. If your downline buys, you get paid (MLM)
There could be many other elements that are not evident from the sales letter. I also did not noticed a way to subscribe for newsletter autoresponder anywhere on the site, so, I can speculate that the autoresponder list is filled with members themselves.
Strong points
I am really impressed with the way Paul set it all up. It uses many latest Internet marketing patters, including video sales page, pattern interrupt, autoresponder sequence, and many more. He indeed, apparently, embedded multiple income streams in his system. Using headphone with microphone in video, when he did not need to have it, answering the phone during the video to explain the concept, putting defects into the recording that wake up listener attention, all are very bright unusual ideas. He also alleviates multiple problems that first timers may have when starting business on Internet. Copying his site, for example, solves the issue of designing and creating the website, a show stopper for many Internet starters.
Also, there is nothing wrong with MLM as it is. If you are new to the Internet marketing, something like that, especially if they really provide training for new members, may be a great way to get into the mindset and acquire initial skills. I don't know if they do, of course.
I noticed that his "My Partners In Profit" (abbreviated by members as MyPIP) site's copyright is 2009, and I cannot say that I found tons of copycat sites. So, it may be reasonably fresh one, and overall it looks more promising.
Turn downs
Anything involving MLM is scrutinized by authorities, so I hope Paul has a really good attorney. What I noticed is that his site does not have privacy policy, earnings disclaimer as a separate page, or contact information. Don't forget, if you copy his site, you will be responsible for the content. Graphics copyright by "CheapMinisite" also does not make much of an impression. MyPIP site has something that looks like a link to earnings disclaimer, but that's not a link, just two words formatted as a link. I normally don't pay much attention to that, but if the site involves MLM or, like in copy cat blueprint, something boundary with chain letters, such lack of legal prep work looks odd to say the least.
Maybe I am what Paul calls a "tire kicker", or maybe it's because right before finding his site, I was on the site of the lawyer, who provides all these disclaimers to a number of well-known Internet marketers.
Opinions, experiences?
If you have more information about this business (or represent it in any way), please, feel free to comment on this page and share your knowledge and opinion with others.
You can see his site, for example, at http://copycatblueprints.com/
Copy Cat was copied?
By ElyAmazing, I just published this yesterday and today I stumbled upon "SU Copy Cat" (http://www.sucopycat.com/), which looks suspiciously similar. I wonder, if somebody copied Copy Cat Blue Print or is it the same Copy Cat Blue Print, just with a different sales letter?
Anyway, I am playing with Traffic Swarm (I was there since its launch, but now playing with some new ideas how to utilize them) and I see a lot of SU Copy Cat video. Unless Traffic Swarm serves the same advertiser again and again, they have a lot of folks signed up.
Also, multiple advertisings from affiliates of GDI, InstantBiz, CarbonCopyPro, SpinSuccess and GetRef. There is a good reason why Google prohibited direct affiliate links advertising. Traffic Swarm does not and become as a result an interesting research tool to what's going on in this area... I wonder, if people interested in MLM may use it to research market saturation?