Eben Pagan's seminar with Keith Wellman about his Easy Sales Formula, 7/2/2009 6pm PST

I promised that I will let you peek at my records. Here are some. My notes from listening to Keith Wellman talking about his Easy Sales Formula. Later I will publish some other note. By the way, if you can drop a comment if that's valuable at all, that'd be great.

Anyway, fair warning: that's not a real transcript, that's just my notices during listening to the call. So, if you want genuine stuff, go directly to Keith and his system. Also, I don't know, maybe Eben will get a real transcript and productize it or make a free report out of it. That sounds like high quality stuff to do so.

Also Keith of course does not reveal his whole system, he just publicly shares a few very valuable hints (which is really appreciated). With his system you'll get such things like proper positioning of your product, how to make irrestistible call to action, dealing with objections before they arise, and more.

For reference, the link below is not my affiliate link, that's Eben's affiliate link, which was provided with the seminar recording. I hope neither Keith nor Eben object to this little publicity. Anyway, Keith is sold out already.

And last, that's just notes. In real life they'd be scribbled with a pencil in an unreadable way, computers make fonts readable, but the rest is... well.. just that: notes. Here they are:

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Seminar recording: http://www.getaltitude.com/CD424/teleclass/090703_wellman_replay.asp
If you are interested in Keith Wellman's Easy Sales Formula: http://www.AltitudeProgram.com/easysales
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Video Skinning pattern

Keith Wellman

Bypass an affiliate sales letter and go straight to the order form.
Video sales letter to sell the product and go directly to the order form.

Passing from video sales letter to the original sales letter (and later hopefully to the order page) does not work well.

You can use ClickBank, PayDotCom, any other program.

Results in increases in order of magnitude (example, 10x)

Look for a product to promote. See what you like, what has value, and what has poor sales letters.

Core: learn from sales letter, break into sections, (headline, intro, bullet points, guarantee, PS), what is the purpose of each section?

Typical sales letter structure:
1. Header: grab attention, make them keep reading
2. Intro: tell what they are getting by reading the sales letter.
3 .Personal story: painful story, emotional, getting rapport -- pouring salt on the wound.
4. Why the product was put together in teh first place.
5. Bullet points: what the prospect would get.
6. What specifically comes with teh package (e.g. eBook with three view recordings...)
7. Guarantee, you can't possibly lose!
8. Price revelal. $8X... no! cross... $4X no! cross... $2X no! cross... Only $X!
9. Call to action

Converting to video: convert each section to few (1-3) slides.
Don't pretend to be an owner. "Hi, I am Joe, and I want to talk about Jim's product..."
It's REVIEW, not just sales letter.
Price reveal: 1 price per slide.
New section: bonuses?
"Bunker buster" -- throw something into the package once they are mostly sold.
And again, call to action.

How to send directly to teh order page:
1. Drop affiliate cookie
invisible pop-up
[EA] iframe? That'd be easiest.
2. Redirect
/go in the brower to redirect
[EA] Don't get this...

One warning: you need to get product owner permission.
Tell them that you use a method using video review and can increase 10x time conversion is he allows you to use some images from his sales.

Video: PowerPoint/KeyNote. Record over: Camtasia, Cam studio, Screen Flow (Mac)

MyPuttingSecret.com
[EA] BTW, some smart guy already registered MyPuttingSecretS dot com to get free traffic...

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Quick traffic hints:

eZineDirectory ads, buying ads, solo email, short and mysterious ("This incredible video teaches you how to ... in 10 minutes...), fast traffic.

In addition to sales video do 30-60 second teaser movie with slide and music in the background ending with your domain name slide.
Teaser video - push to YouTube and other directories (TrafficGeiser ? submits to bunch of video directories?)

[EA] Reminder: I really need to write about Eben in the Hall of fame!