Name Squeeze Page

Summary:

A name squeeze page is a landing page working as a gateway to some desirable content, and only allowing access to that content after some customer action, normally subscription to the mailing list.

Name of the pattern:

Name squeeze page
Squeeze page

Description:

In a sense, a name squeeze page is an order page for some free service or content. Juts like in a sale, you don’t make that free content available to a visitor unless he “pays”, but in this case the payment is his registration.

Just like with a normal sale, consider using free bonuses and upselling in combination with this pattern.

Some Internet marketers consider name squeeze pages a bit too heavy handed, and use a mailing list subscription pop-up instead, which still gives a reasonable conversion rate. Consider how desirable your free content or service is to decide whether a name squeeze page is for you or if a pop-up would work better. Just having a traditional subscription box somewhere on the page is known to give a much lower conversion rate than either a name squeeze page or pop-up.

A name squeeze page is almost exclusively used for mailing lists conversions. Let me know if you invent other usages.

When to use this pattern:

When you need to build your mailing list or some other free membership.

Attribution:

Eben Pagan (Double Your Dating, Guru Mastermind, Altitude)

Related patterns:

Landing page, mailing list opt-in pop-up, mailing list subscription pop-up, subscription form, opt-in form

Related anti-patterns:

None that I know off, but don't use it for spam.

Comments:

None