Word for Snow or the Eskimo Secret of Getting Conversions

In the end, what any Internet business needs is the traffic and good conversion rate. Even the product is secondary to that, because it's a much easier part. If you are a beginning Internet marketer, both traffic and conversion rate are your huge pain, because they are really hard to get right.

Let me share with you a secret about the traffic conversion. It's not a "system" that will bring you tons of traffic overnight (by the way, I am working on that too), but if you understand it, it will change forever the way you look at the traffic and the conversions. In fact, that's part of what all the best Internet marketers teach in their courses, only most people still don't get it. Yes, the Eskimo secret. You may wonder, what Eskimos have to do with the traffic and the conversions?

You see, Eskimos live in very harsh cold conditions with very scarce resources. Living in these conditions is as hard as making money on the Internet. Probably even harder. One thing they have to deal with nearly every day is snow. Snow for an Eskimo is not just white stuff that makes driving harder, it's the way of life. Snow can kill, but snow can save, good snow makes going long distance on skies easy, and bad snow makes it harder, snow may be used to build a shelter, to preserve the food, to get drinking water. There is a snow good for skiing. The is a snow good for building snowmen and igloos. There is a snow, which you better avoid and sit tight until it will stop. It's called blizzard.

Because snow is so important for Eskimos they don't have just one word for it, but literally hundreds of words describing different kinds of snow. Why? Because their life depends on it. They just don't want to go skiing in a blizzard! Makes sense?

Ok, purists will correct me that there are only three roots in Eskimo language for snow, and the rest are just derivatives created with prefixes and suffixes, because Eskimo language is an inflecting language. In my opinion that only reflects the fact that these critics never spoke inflecting languages. Yes, root may be the same, but those suffixes and prefixes may easily change the sense to nearly opposite, creating multitude of real words covering real different meanings. Compare it with how it works in English. Do you really believe that words "trust" and "antitrust" are the same only because they have the same root?

Now, you are an Internet marketer. Your business survival depends on traffic. Can you explain, why do you have just one word for it? See my point? Are you going skiing in blizzard when it comes to using the traffic you get?

Even the same people coming from different sources of traffic will behave differently, because they have different mindsets, different attitudes, and different goals. People clicking on AdWords links or coming from search results are looking for solutions, preferably instant solutions. People coming from your own mails sent to your mailing list want to see what do you have to tell them and may be for your advice. People coming from social media look for the good time and some amuzing trivia. People coming from traffic exchanges are usually looking at the time counter, when they can click on the next link.

Most of these types of traffic may be utilized somehow, but all in different ways. Send Twitter traffic to a sales page and what will you get? Zero sales and less clicks next time.

For an Eskimo there is no such word as just "snow". For Internet marketers there should be no such word as "traffic". Each traffic should have its own name. Social traffic. PPC traffic. SEO traffic. Viral report on meditation music traffic. Don't ski in a blizzard.