Deeplinking

Summary:

Deeplinking is a SEO pattern to increase value of a back link fro your search engine rank. Its idea is to link to the specific page on your domain instead of domain itself.

Name of the pattern:

Deeplinking

When to use the pattern:

When you build back links to increase your site ranking in search engines.

How to use the pattern:

Make the links from other sites go to the specific pages of your sites, not the site overall. For example, instead of making a link to http://www.internetmarketingpatterns.com/, make it a link to http://www.internetmarketingpatterns.com/deeplinking Search engines, specifically, Google, consider links going to the specific pages more meaningful and assign them more value.

Attribution:

Hard to say. The term "deeplinking" appeared before it was used in search engine optimization meaning.

Related patterns:

None

Related anti-patterns:

None

Details and comments:

Originally, the term "deeplinking" come from the early Internet times, when consistency of the links was not considered that importnat, resulting in links to specific pages often going broke. Also, some media companies was very rigid about deeplinking to the specific pages on their sites and threatened with legal actions against those who'd dare to link to a specific page on their site. That idiocy aside, Google era Internet makes links to the specific pages on your site (unless that's a product download page) very welcome and important.