Ely's blog

Just read a blog entry from Paul Lemberg "Accountability and Massive Achievement" where he gives five steps system to reach your goals. It's certainly, worth 3 minutes of your time. Attached is the mind map for that.

If you wonder where am I and why no updates on this site... well, remember, I told these are just records of a fellow student? There is time for auditorium, and there is time to go into the field and really do things, one have learned. So, that's why no updates: busy, really busy.

You probably noticed there was no weekly newsletter for almost two weeks now. No, I am not dropping out, there is a good reason for that.

First, I was on vacation. And when I am on vacation, I am REALLY on vacation. I went to a place with no Internet, no email, not even mobile phone coverage, just ocean, forest, cabins, and -- according to stories -- occasional werewolves around guarding a sleep of their guests...

Hi,

This week updates:

* I have published a video "Why Do You Need Internet Marketing Patterns?" Check it out. Seriously.

* Johnson Box sales pattern. Ever wondered why all sales letters contain those colored cutouts?

* Upsell sales pattern. You should already know it anyway, I added it just for completeness. But if you don't, you have to check it.

Summary:

Johnson boxes are the way to stress certain information in the web layout that is known to increase conversions/sales. Johnson box is pretty much "cutout boxes" of the traditional media – magazines and newspapers.

Name of the pattern:

Johnson box

When to use this pattern:

When you want to increase conversions (sales, opt-ins) produced by your sales letter of name squeeze page.

How to use this pattern:

Summary:

Upsell is generally making an additional offer to the customer who already placed an order or about to do so.

Name of the pattern:

Upsell, up-sell

When to use this pattern:

When you want to increase revenue per sale

How to use this pattern:

In Internet marketing that most popular form of upsell is an offer on the thank you page after precious transactions is completed.

Attribution:

Summary:

Amazon affiliate links cloaking is a simple technical solution that allows to simplify cloaking Amazon links compared to the generic affiliate link cloaking patter.

Name of the pattern:

Amazon Affiliate Link Cloaking

When to use the pattern:

When you have multiple Amazon affiliate program links on your site.

How to use the pattern:

Hi,

This week I have not added new patterns, it was just too intensive with other events. To start from I launched a new product, I've got into an accident (my car was hit because the lady in another car did not feel like stopping at the stoplight), and a bunch of smaller things.

Warrior Forum seems to be one of the oldest forums dedicated to Internet marketing. I usually don't spend much time on forums, but I found this one a really good source of information on Internet marketing.

Ok, here are tricks that don't deserve a special article in anti-patterns section, but still funny to mention. Caveat, reading those may make you extremely cynical of salesmanship and Internet marketing, even though it's not that easy. Some gurus would say that this is a negativity, if you follow them, skip this page. For the rest, read and decide yourself, if you want to use those or not.

This page is arranged as a dictionary: typical phrase and the translation to a layman's English.

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"Are you an action taker?" -- Where, the heck, is your credit card?