About me

Hi, I'm Ely Asher and I am a sinner... an Internet marketing sinner.

You see, four years ago in 2005 I published a great book and I did nothing to promote it. Well, now I know that I did nothing, but at the time I thought I did a lot. I pushed for sales on Amazon.com, I created blog and published a bunch of posts without ever wondering if anybody reads them... The result? Dismal sales though Amazon and the publisher's site. Sound familiar?

I created a great product and I hadn’t done the marketing, and what I had done, I hadn’t done right. So, now I want to learn how to do Internet marketing right and really do it... right. If you are reading this, chances are that's what you want as well. Is it?

What's the fastest way to learn? After years spent at school, college, post-grad school and as a college professor, I can tell you: a cheat sheet. There is one better way, which is to teach others. An inquisitive student sometimes forces the professor to learn and to be able to explain things that even creators of the subject don't know. But that's the better way, not the fastest one, and we all want to be done with the learning ASAP and get to making money, right? Right. I certainly do, and invite you to join me.

So, back to cheat sheets. This is what the "patterns" are, only these are cheat sheets done scientifically in a very well defined and easy to learn way. Patterns are used in Computer Science and several other engineering disciplines where the complexity of the system to control approaches the limits of a human mind, and a degree in those disciplines is not considered complete until the student remembers at least a few dozen patterns by heart.

A pattern is simply a good common solution to a common problem in a common situation. So, once you learn enough patterns, you quickly run out of problems. Fortunately, that's exactly the bulk part of what we deal with in the marketing.

• Google sends you one-time visitors and you need repeat customers? Start a mailing list.
• Visitors don't want to subscribe to your mailing list? Use a namesqueeze page.
• Want to increase the payout from every sale? Upsell.
• Want to increase it even more? Use the upsell tree.

Many don't realize this, but all these standard solutions are actually patterns, just cheat sheets with good common solutions for common problems in common situations.

So, once I plunged into the mailing lists, sites, and courses of marketing and Internet marketing gurus, I discovered that I needed a notebook for the patterns. You see it now.

That's why I made and continue to add content to this site. This is my cheat sheet notebook.

Peek. Comment. USE.

You are welcome.

Ely (reads 'E-li, not E-l'ai)

P.S. Did I mention that you can reuse the content of this site for your own sites, articles, reports, or products? See "Steal this!" for details.