20-Step Roadmap to Teaching Online Business

Summary:

"20-Step Roadmap to Teaching Online Business" is an integration pattern on how to create a successful online teaching/training/courseware business by following 20 steps.

Name of the pattern:

20-Step Roadmap to Teaching Online Business
The author calls it "The 20-Step Roadmap to a Successful Online Business"

When to use the pattern:

When you decide to create a training or courseware business with membership site and want a tested procedure to follow.

How to use the pattern:

That's pretty much those 20 steps that Brian teaches publicly plus a lot of know-hows about implementing each of these steps. The steps are:

1. Choose an in-demand subject
2. Uniquely position your offer
3. Create a learner/buyer profile
4. Identify learner benefits and ultimate benefits
5. Develop learning objectives
6. Tie learning objectives to a business model
7. Research and identify content source material
8. Identify potential activities and exercises
9. Identify course topic areas
10. Develop course curriculum
11. Select media formats for initial content
12. Develop introductory content
13. Build membership site
14. Launch strategy and offer
15. Prospect marketing system
16. Site copywriting
17. Joint ventures for launch
18. Community development
19. Ongoing content development
20. Ongoing marketing

Attribution:

Brian Clark also known for his Copyblogger theme.

Related patterns:

Membership site

Related anti-patterns:

None

Details and comments:

Brian teaches this pattern as part of his "Teaching Sells" program. Today, August 23rd, 2009 it will be open for enrollment at http://teachingsells.com/learn/get-the-goods/ Otherwise you can get on his mailing list at http://teachingsells.com