Have you heard "money in the mailing list"? Well, not forever.

I just made a little research based on the content of my own inbox for more that 4 years. You know what? Even the best Internet marketers end up being recognized by spam filters, and afterward their messages come with that little annoying [SPAM] markers in the subject, even if they are not filtered away automatically.

Just read a blog entry from Paul Lemberg "Accountability and Massive Achievement" where he gives five steps system to reach your goals. It's certainly, worth 3 minutes of your time. Attached is the mind map for that.

If you wonder where am I and why no updates on this site... well, remember, I told these are just records of a fellow student? There is time for auditorium, and there is time to go into the field and really do things, one have learned. So, that's why no updates: busy, really busy.

You probably noticed there was no weekly newsletter for almost two weeks now. No, I am not dropping out, there is a good reason for that.

First, I was on vacation. And when I am on vacation, I am REALLY on vacation. I went to a place with no Internet, no email, not even mobile phone coverage, just ocean, forest, cabins, and -- according to stories -- occasional werewolves around guarding a sleep of their guests...

Hi,

This week updates:

* I have published a video "Why Do You Need Internet Marketing Patterns?" Check it out. Seriously.

* Johnson Box sales pattern. Ever wondered why all sales letters contain those colored cutouts?

* Upsell sales pattern. You should already know it anyway, I added it just for completeness. But if you don't, you have to check it.

Summary:

Johnson boxes are the way to stress certain information in the web layout that is known to increase conversions/sales. Johnson box is pretty much "cutout boxes" of the traditional media – magazines and newspapers.

Name of the pattern:

Johnson box

When to use this pattern:

When you want to increase conversions (sales, opt-ins) produced by your sales letter of name squeeze page.

How to use this pattern:

Summary:

Upsell is generally making an additional offer to the customer who already placed an order or about to do so.

Name of the pattern:

Upsell, up-sell

When to use this pattern:

When you want to increase revenue per sale

How to use this pattern:

In Internet marketing that most popular form of upsell is an offer on the thank you page after precious transactions is completed.

Attribution:

Summary:

Amazon affiliate links cloaking is a simple technical solution that allows to simplify cloaking Amazon links compared to the generic affiliate link cloaking patter.

Name of the pattern:

Amazon Affiliate Link Cloaking

When to use the pattern:

When you have multiple Amazon affiliate program links on your site.

How to use the pattern:

Hi,

This week I have not added new patterns, it was just too intensive with other events. To start from I launched a new product, I've got into an accident (my car was hit because the lady in another car did not feel like stopping at the stoplight), and a bunch of smaller things.